President John Dramani Mahama reaffirmed his government’s commitment to making significant investments in Ghana’s tourism sector, to rejuvenate the industry and promote the nation’s rich cultural heritage.

At the launch of the Black Star Experience, a flagship initiative under his 120-day social contract, President Mahama outlined plans to provide essential support to practitioners in the creative arts. He emphasised the importance of showcasing Ghana through both digital and physical platforms, thereby enhancing the nation’s visibility on the global stage.

In that context, President Mahama articulated, “The Black Star Experience is our solemn pledge to rebrand Ghana. In this endeavour, we shall highlight the brilliance of our festivals, the rhythm of our music, the beauty of our fashion, the power of our films, the richness of our cuisine, the wisdom in our storytelling, and the unmatched warmth of our people.”

President Mahama’s commitment represents a strategic vision to position Ghana as the cultural and creative hub of Africa. By investing in tourism and supporting the creative arts, Ghana aims to enhance its global profile and attract a diverse array of visitors, thereby fostering both economic growth and cultural appreciation.

Envisioning a tourism experience where visitors immerse themselves in Ghanaian culture, H.E. John Dramani Mahama illustrated Ghana’s cultural vibrancy by referencing a diverse array of festivals, including:

• The Hogbetsotso Festival in Anlo
• The Chale Wote Festival near the Black Star Square
• The Fetu Afahye in Cape Coast
• The Odwira Festival of Akuapem and Ashanti
• The Aboakyer Festival of the Effutu people
• The Homowo Festival of the Ga people
• The Bugum Festival of the Dagbon people